I strive to not take myself too seriously both in my personal and professional life. I meet my clients with an approachable, down to earth and gentle demeanor. I’m not interested in being viewed as an expert with all the answers, expecting clients to comply with my advice because I do not believe this is an effective approach in therapy. Instead, I view myself as a fellow traveler, honored to walk alongside a client on their journey. I value my clients’ authenticity and emotional vulnerability, and I in turn do my best to embody and model these values myself.

Whether you’re new to the idea of counseling or you’ve received services in the past I think it’s important to speak to the importance of the therapeutic relationship. Just like any important relationship in your life, the trust between client and therapist is cultivated, fostered and developed over time. It’s a big deal to share parts of your heart with a stranger and I honor the time and experience it takes to develop a foundation of trust in therapy.

My approach to therapy is trauma-focused, meaning that we work together to heal unresolved attachment, developmental and relational wounds that manifest in various forms of emotional distress. The resolution of unresolved wounding is important in the healing process because such unresolved wounds keep us repeating the same unhealthy patterns in relationships, family systems and professional roles. And, perhaps most importantly, unresolved wounds keep us severely disconnected from ourselves. 


"I'm not telling you it's going to be easy. I'm telling you it's going to be worth it."

-Art Williams


I am passionate about supporting others toward healing. I love people. I feel charged when I connect with others and I feel  excited about engaging in deep, personal and existential conversations. It doesn’t get much better than that for me, which might explain why I knew that I wanted to work in the counseling field since my 10th grade Introduction to Psychology class.

I love a lot of other stuff, too! Dogs. Cycling. Reading. Yoga. Coffee. Nature. Travel. For my fellow Harry Potter fans, I’m a Gryffindor. But if I’m being honest I’m really more of a Gryffinpuff (and if I’m being completely honest, I’m married to a Slytherin). I am a fur/feather mamma to a menagerie of pets including two pups, one cat and a 20-year-old parrot.


I’m also no stranger to healing or suffering. I have been “doing my own work” for over a decade. “Doing the work” simply means that I work on my own stuff on a consistent and regular basis and in a variety of ways, though typically by sitting in the client seat when I see my own therapist. I’m a huge advocate of therapists and others in the healing profession doing their own work— imagine how odd it would be to work with a personal trainer who doesn't exercise. 


"Vulnerability is not about winning or losing. It’s having the courage to show up even when you can’t control the outcome." -Brené Brown


  • Licensed Mental Health Counselor (FL License # MH16535)

  • Certificate in Holistic Health Coaching

  • Neuro Affective Relational Model (NARM) Therapist-in-Training
    (Advanced practitioner training completed in November 2019. Currently fulfilling experiential and consultation requirements; anticipated completion November 2020)


  • Eye Movement Desensitization and Reprocessing (EMDR) Therapist

  • Dialectical Behavior Therapy (DBT) Certificate 


  • 2011- Bachelor of Arts in Psychology with a focus on Neuropsychology and Eating Behavior from Flagler College in St. Augustine, FL

  • 2012- Health Coach Program Graduate from the Institute for Integrative Nutrition 

  • 2016- Master of Arts in Counseling Psychology with a focus on Holistic Health Psychology from Bastyr University in Seattle, WA


Jackie Werboff, MA, LMHC

St. Augustine, FL 32086

Tel: (904) 257-5025



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